We start by discussing requirements: company mission, vision and values; desired logo style; color requirements; project timing and budget.
I conduct a modest market research to learn about other players in the industry and how they position themselves visually. Then I start mind mapping and sketching out different concepts. Around 3 to 5 sketches I work out digitally and the client picks the favourite design ♡
This design will be refined, perfected, exported in all the relevant formats, zipped up and delivered, along with a usage guide.
Bits of Care operates on the verge of healthcare and tech. The combination of these two worlds creates a synergy that is key to their company story.
This was reflected in the logo by combining the ‘healthcare plus sign’ with neural network-like shapes representing data connections. Bits of Care connects the right dots in order to enhance healthcare.